AURA — Open Standard for Verifiable Proof of Origin (European-compatible)
Open standard for verifiable proof of origin for human, hybrid and AI-generated works
Public Draft v0.1 — Specification coming soon
What is AURA?
AURA is an open, neutral and interoperable origin standard that defines how to declare and verify the origin of
digital assets audio, video, image, text, datasets and AI-generated outputs in a cryptographically verifiable
and institution compatible way.
AURA provides a sovereign origin layer that enables:
- certified origin at the moment of creation
- independent verification by platforms, regulators, collecting societies and institutions
- machine-readable transparency signals for AI training and TDM obligations
- interoperability with existing identifiers and metadata frameworks
- compatibility with human-created, AI-generated and hybrid works
AURA certifies origin, not identity.
Scope & Principles
- Origin proof at creation: origin is declared and anchored when the work is produced
- Cryptographic guarantees: verifiable integrity (hash) and tamper-resistant timestamps
- Open architecture: separation between the AURA standard and independent implementations
- File-referenced signatures: optional support for file-native multimodal signatures generated by compliant implementations
- Alignment with European frameworks: copyright, AI regulation, TDM opt-out, cultural sovereignty
AURA is non intrusive and does not modify the digital asset.
What AURA Does (and Does Not Do)
AURA Does
- Define a structured, machine-readable AURA Manifest for origin, rights and integrity
- Enable independent verification of origin and timestamps
- Expose transparency signals for AI training and TDM rights
- Allow optional references to file-native multimodal signatures
AURA Does Not
- perform content recognition or fingerprinting
- maintain any fingerprinting database
- embed code, watermarking or DRM inside files
- analyse the content of the work
- make decisions about licensing or remuneration
AURA is a technical and legal interoperability layer not a rights-management system.
AURA Manifest (Minimal Draft Fields)
origin
issuer
issuer_id (registered in a trusted public key registry)
issued_at
hash
rights.tdm_opt_out
references (ISRC, ISWC, other identifiers)
native_signature_id (optional)
The manifest does not require access to the content itself.
Governance
AURA is published as an open Public Draft.
The objective is to converge towards formal standardization with an independent standards body (European or international).
Key principles:
- No single company owns or controls AURA
- Implementations remain independent as long as they comply with the specification
- Discussions occur in writing and transparently
AURA is designed for long term institutional governance.
Why Europe Needs AURA
The European Union has a strategic mandate to protect:
- cultural diversity
- copyright and authorship
- transparency of rights management
- lawful use of works in the AI era
With generative AI, large-scale datasets and automated transformations, origin has become a foundational issue.
AURA provides:
- verifiable proof of origin for human, hybrid and AI-generated works
- machine readable transparency for AI training and dataset use
- cross border interoperability between platforms, CMOs and institutions
- auditability and legal traceability compatible with EU law
AURA does not replace existing regulations; it provides the technical layer that enables their implementation.
Interoperability
AURA complements does not replace:
- ISRC / ISWC
- DDEX metadata frameworks
- C2PA (content authenticity)
- National copyright registries
AURA focuses exclusively on origin and legal provenance, not tamper evidence or content authenticity.
License
AURA is released under the Apache License 2.0, a permissive open standard license suitable for institutional, industrial and public sector adoption.
Intellectual Property Position
This Public Draft reflects an independently conceived and publicly documented standard.
It was developed prior to, and separately from, any external confidential collaboration.
The AURA Draft contains no confidential or proprietary information from any partner, institution or private entity.
All concepts and structures described herein are published openly for public review as part of an open standardization process.
The AURA specification is released under the Apache License 2.0.
No additional rights or claims are granted or implied beyond those explicitly set forth by this license.
Get Involved
The development of AURA is iterative and open. Feedback is welcome from:
- creators
- collecting societies
- digital platforms
- AI labs
- public institutions
- researchers and standardization bodies
Participate:
- Open issues and proposals on the GitHub repository
- Contribute to the manifest and interoperability profiles
© 2025 — AURA Open Standard — Public Draft